Programme was designed to include all related topics with special focus on Marketing function and covered: Business Analytics Need, Models and Decision making and Applications in different Business Settings; Appreciation of Analytics in Supply and Distribution of Petroleum Products; Visualisation of Supply and Distribution Data; Analytical approach towards marketing data; Customer Feedback through Analytical problem solving; Application of R towards marketing information data; Long term Demand Forecasting; Inventory management with continuous response models; Vendor management analytics; Demand forecasting; Python for Analysing performance of Energy Companies; Retail network analytics; Web and Social Media campaigns etc.

30 middle management executives of various disciplines from Oil & Gas Industry participated in the programme. Expert faculty from Great Lakes Institute of Management delivered lectures and imparted on-hand practical training.

The programme was highly appreciated by all the participants and was a great success.