FIPI, in partnership with Great Lakes Institute of Management, Gurugram organized a 5-day programme on ‘Business Analytics’ from September 23-27, 2019 at India Habitat Centre, Lodhi Road New Delhi. This program was the 3rd in the series of analytics workshops with Great Lakes Institutes of Management and exclusively designed for Marketing Executives in Oil & Gas Industry.
Programme was designed to include all related topics with special focus on Marketing function and covered: Business Analytics Need, Models and Decision making and Applications in different Business Settings; Appreciation of Analytics in Supply and Distribution of Petroleum Products; Visualisation of Supply and Distribution Data; Analytical approach towards marketing data; Customer Feedback through Analytical problem solving; Application of R towards marketing information data; Long term Demand Forecasting; Inventory management with continuous response models; Vendor management analytics; Demand forecasting; Python for Analysing performance of Energy Companies; Retail network analytics; Web and Social Media campaigns etc.
30 middle management executives of various disciplines from Oil & Gas Industry participated in the programme. Expert faculty from Great Lakes Institute of Management delivered lectures and imparted on-hand practical training.
The programme was highly appreciated by all the participants and was a great success.